Portrait

Santos Diaz Masvision News – from February 26 au 30 April 2010

Owner of two retail optical stores in Alicante, +Visión Aspe and +Visión Fortuna, Santos Diaz is proud of being in the optical business and admits his surprise at the great success of the new campaign “The end of expensive glasses”.

Q: What’s the advantage in belonging to a large group?

A: The answer is very clear: “I don’t have to spend too much time on administration which means that instead, I’m able to concentrate on client service and the quality of my sales!″

Q: What do you think are the advantages of +Visión compared to competitors?

A: “+Visión’s business model is based on offering our clients a high level of optical competency, which is the key differentiator compared to traditional optical stores. The quality of the client relationship is primordial for +Visión.″